One of the most beautiful things about Espiritu Market is that it allows us to share space with brands that feel like kindred spirits — projects built with intention, artistry, and a story that goes far beyond the product itself.
Today, we are proud to spotlight one of those brands: ASN Hats, a label that blends craftsmanship, bold identity, and a deeply personal origin story rooted in friendship.
A Brand Born Between Sisters and Best Friends
ASN Hats was founded by two Hispanic sisters, Alejandra and Ilsse Nevarez, who began their journey with a shared love for fashion, design, and the power of accessories to transform the way we carry ourselves in the world.
What started as a creative passion quickly became something larger: a brand shaped by sisterhood, partnership, and the kind of friendship that turns ideas into reality. ASN is proof that some of the strongest brands are built not only through vision, but through trust, closeness, and years of dreaming together.
From Local Craft to Global Recognition
ASN Hats has grown into an internationally recognized name, celebrated for statement silhouettes, timeless materials, and hats that feel both classic and daring.
Over the years, the brand has reached remarkable milestones — including moments that every designer dreams of: creating custom pieces for global cultural icons.
One of ASN’s most unforgettable highlights has been designing custom hats for artists like Beyoncé and Lil Nas X — a testament to the power of design that is rooted in authenticity and elevated through craftsmanship.
These moments are more than celebrity sightings — they represent years of work, risk, and dedication paying off. They show what happens when a brand stays true to its voice while continuing to evolve.
Why We Admire ASN at Espiritu Market
At Espiritu Market, we curate artisan brands that share our commitment to quality, cultural expression, and intentional living. ASN Hats fits naturally into that world: pieces that are not disposable trends, but objects meant to stay with you — to travel with you, to mark seasons, to become part of your story.
Their hats are both functional and symbolic: protection from the sun, yes, but also confidence, presence, and identity. A reminder that what we wear can shape how we move through life.
Now Part of Espiritu Marketplace
We are incredibly proud to have ASN Hats as part of Espiritu Market — available both online and in our San Miguel de Allende store. Sharing their work in our space feels like an extension of what Espiritu Market exists to do: connect meaningful brands with a community that values craftsmanship and story.
If you discover ASN for the first time through us, we invite you to explore their pieces and the world behind them. And if you already know the brand, you’ll understand why we’re honored to celebrate their journey alongside ours.
Here’s to friendship, bold design, and the kind of craft that carries spirit in every detail.
